--- title: "brand-guidelines skill: apply Anthropic's colors and fonts" canonical_url: https://cookiesforai.app/skills/anthropics/brand-guidelines last_updated: 2026-10-03T21:54:50+02:00 type: skill summary: "Brand Guidelines is Anthropic's open-source agent skill that holds Anthropic's own brand colors and fonts, so an agent can give a document, slide deck or web artifact the Anthropic look." install: - for: "Install only this skill, for any agent, with the skills CLI" command: "npx skills add anthropics/skills --skill brand-guidelines" - for: "Or, in Claude Code, add Anthropic's skills marketplace" command: "/plugin marketplace add anthropics/skills" - for: "Then install the example-skills plugin, which holds this skill and Anthropic's other example skills" command: "/plugin install example-skills@anthropic-agent-skills" related: - "https://cookiesforai.app/skills/leonxlnx/design-taste-frontend" - "https://cookiesforai.app/skills/pbakaus/impeccable" - "https://cookiesforai.app/skills/shadcn-ui/shadcn" - "https://cookiesforai.app/skills/nextlevelbuilder/ui-ux-pro-max" - "https://cookiesforai.app/skills/anthropics/academy-guide" - "https://cookiesforai.app/skills/anthropics/algorithmic-art" - "https://cookiesforai.app/skills/anthropics/canvas-design" - "https://cookiesforai.app/skills/anthropics/claude-api" - "https://cookiesforai.app/skills/free-and-permissive" - "https://cookiesforai.app/skills/cross-agent" --- # brand-guidelines Brand Guidelines Brand Guidelines is Anthropic's open-source agent skill that holds Anthropic's own brand colors and fonts, so an agent can give a document, slide deck or web artifact the Anthropic look. | Fact | Value | |---|---| | Publisher | [Anthropic](https://cookiesforai.app/skills/anthropics), from its own GitHub account | | Source | https://github.com/anthropics/skills/tree/HEAD/skills/brand-guidelines | | License | Apache-2.0 | | Repository stars | 179,326 on 2026-10-02 | | Skill name | brand-guidelines | | Category | [Frontend and design](https://cookiesforai.app/skills/category/frontend-and-design) | | Skill last changed | 2026-04-20 | | Page updated | 2026-10-03 | | Facts checked | 2026-10-03 ([how](https://cookiesforai.app/method)) | ## Install Install only this skill, for any agent, with the skills CLI: ```bash npx skills add anthropics/skills --skill brand-guidelines ``` Or, in Claude Code, add Anthropic's skills marketplace: ```text /plugin marketplace add anthropics/skills ``` Then install the example-skills plugin, which holds this skill and Anthropic's other example skills: ```text /plugin install example-skills@anthropic-agent-skills ``` In Claude.ai, Anthropic says its example skills are already available on paid plans: switch them on under Customize > Skills. ## Ask your coding agent A skill can include scripts that run on your computer, so read its source first: https://github.com/anthropics/skills/tree/HEAD/skills/brand-guidelines ```text Install the agent skill brand-guidelines from github.com/anthropics/skills. ``` ## What it does Brand Guidelines holds Anthropic's official brand colors and typography, for any artifact that should have Anthropic's look and feel. It loads when brand colors, style guidelines, visual formatting or company design standards apply. It is one of Anthropic's example skills, so it also shows how a company can package its own palette and fonts as a skill. The Brand Guidelines palette has four main colors (dark #141413, light #faf9f5, mid gray #b0aea5 and light gray #e8e6dc) and three accents (orange #d97757, blue #6a9bcc and green #788c5d). Headings of 24pt and larger use Poppins with an Arial fallback, and body text uses Lora with a Georgia fallback. Text color is chosen to suit the background. In Brand Guidelines, shapes that are not text take the accent colors, cycling through orange, blue and green. Colors are applied as exact RGB values through the RGBColor class of python-pptx, the Python library for PowerPoint files. The skill installs no fonts: it uses Poppins and Lora when they are already on the system and falls back to Arial and Georgia otherwise. ## When to use it - You are making a slide deck or document that should match Anthropic's visual identity. - You need Anthropic's exact hex values and font pairing in one place. - You want a working example of a brand skill to adapt for your own company's colors and fonts. ## When to pick something else - You want your own company's look: the skill holds only Anthropic's palette and fonts. Theme Factory offers ten other themes or builds one from a description. ## Which agents it works in Anthropic documents it for Claude Code, Claude.ai, Claude API. The open skills CLI also installs it into 78 agents, including Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode (we listed it with the CLI on 2026-10-01). See [where each agent looks for skills](https://cookiesforai.app/guides/where-agents-look-for-skills). ## License Apache-2.0. Apache-2.0 comes from the LICENSE.txt in the skill's own folder (read 2026-10-01); the anthropics/skills repository has no root license file. In practice you may use, change and share the skill in any agent, commercially too, as long as you keep the license text and notices and mark your changes. ## Related ### Related skills for frontend and design - [Design taste frontend](https://cookiesforai.app/skills/leonxlnx/design-taste-frontend): design-taste-frontend, the main skill in Leon Lin's Taste Skill repository, makes an AI agent read the brief, pick a design direction and build landing pages, portfolios and redesigns that avoid templated defaults. (91,799 repository stars on 2026-10-02) - [Impeccable](https://cookiesforai.app/skills/pbakaus/impeccable): Impeccable is Paul Bakaus's agent skill for frontend design: one skill with 24 commands such as audit, critique and polish, plus a launcher that runs deterministic checks for common AI design mistakes. (73,679 repository stars on 2026-10-02) - [shadcn](https://cookiesforai.app/skills/shadcn-ui/shadcn): shadcn is the shadcn/ui project's own agent skill: it reads your components.json, then guides the agent to find, install, compose and style shadcn/ui components with the shadcn CLI and the project's rules. (124,973 repository stars on 2026-10-02) - [UI UX Pro Max](https://cookiesforai.app/skills/nextlevelbuilder/ui-ux-pro-max): ui-ux-pro-max is an agent skill from Next Level Builder that gives an agent a searchable local library of UI styles, color palettes, font pairings and UX rules, and generates a design system per project. (132,343 repository stars on 2026-10-02) ### More from Anthropic - [Academy Guide](https://cookiesforai.app/skills/anthropics/academy-guide): Academy Guide is Anthropic's agent skill that ends Claude's answers about using Claude with one or two matching Claude Academy courses or tutorials, and only when the match is strong. (179,326 repository stars on 2026-10-02) - [Algorithmic Art](https://cookiesforai.app/skills/anthropics/algorithmic-art): Algorithmic Art is Anthropic's open-source agent skill for generative art: the agent writes a short art philosophy, then builds an interactive p5.js piece with seeds and parameter sliders. (179,326 repository stars on 2026-10-02) - [Canvas Design](https://cookiesforai.app/skills/anthropics/canvas-design): Canvas Design is Anthropic's open-source agent skill for static visual work: the agent writes a design philosophy, then makes a poster or art piece as a finished PNG or PDF file. (179,326 repository stars on 2026-10-02) - [Claude API](https://cookiesforai.app/skills/anthropics/claude-api): Claude API is Anthropic's open-source agent skill for code that calls Claude: current model IDs and prices, guides for seven SDK languages plus cURL, and guided migrations to newer models. (179,326 repository stars on 2026-10-02) ### Lists that include brand-guidelines - [Agent skills with a permissive license](https://cookiesforai.app/skills/free-and-permissive) - [Agent skills that do not depend on one agent](https://cookiesforai.app/skills/cross-agent)