---
title: "programmatic-seo skill: build SEO pages at scale from templates"
canonical_url: https://cookiesforai.app/skills/coreyhaines31/programmatic-seo
last_updated: 2026-10-02T01:58:30+02:00
type: skill
summary: "programmatic-seo is Corey Haines's agent skill for building SEO pages at scale from templates and data, such as location, comparison or integration pages, without tripping search engine spam policies."
install: "npx skills add coreyhaines31/marketingskills --skill programmatic-seo"
related:
  - "https://cookiesforai.app/skills/coreyhaines31/ai-seo"
  - "https://cookiesforai.app/skills/coreyhaines31/seo-audit"
---

# Programmatic SEO

programmatic-seo is Corey Haines's agent skill for building SEO pages at scale from templates and data, such as location, comparison or integration pages, without tripping search engine spam policies.

| Fact | Value |
|---|---|
| Publisher | Corey Haines |
| Source | https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/programmatic-seo |
| License | MIT |
| Repository stars | 52,171 on 2026-10-02 |
| Skill name | programmatic-seo |
| Version | 2.0.0 (from its SKILL.md, https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/programmatic-seo/SKILL.md, read 2026-10-02) |
| Category | Marketing and SEO |
| Skill last changed | 2026-05-14 |
| Page updated | 2026-10-02 |
| Facts checked | 2026-10-02 |

## Install

Install the skill with the skills CLI:

```
npx skills add coreyhaines31/marketingskills --skill programmatic-seo
```

Or, in Claude Code, add the publisher's plugin marketplace:

```
/plugin marketplace add coreyhaines31/marketingskills
```

Then install all the marketing skills:

```
/plugin install marketing-skills
```

## Ask your coding agent

A skill can include scripts that run on your computer, so read its source first: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/programmatic-seo

```text
Install the agent skill programmatic-seo from github.com/coreyhaines31/marketingskills.
```

## What it does

Programmatic SEO is one of Corey Haines's marketing skills, for sites that want many similar pages aimed at different keywords: city pages, X versus Y comparisons, integration pages, glossaries or directories. It reads your product marketing context first, then asks what keyword pattern, data and goals you have before proposing anything.

The skill groups page types into 12 playbooks, including templates, curation, conversions, comparisons, examples, locations, personas, integrations, glossary, translations, directory and profiles, each with an example search pattern and a reference file with more detail. It helps you choose a playbook that matches the data you actually own, since proprietary data is one of its core principles.

Implementation covers keyword pattern research, data requirements, template design, internal linking and indexation. Its rules push for unique value on every page, clean URLs and real search intent, and warn against thin pages that search engines treat as spam. The output is a strategy document and a page template, plus checklists for before and after launch.

## When to use it

- You want to create a page for every city, integration or competitor you serve.
- You have a dataset and want to know which page pattern it can support.
- You want a page template and internal linking plan before generating hundreds of pages.
- You worry your template pages look thin to Google.

## When to pick something else

- Fixing an existing site's SEO problems: use seo-audit from the same set.

## Which agents it works in

Corey Haines documents it for Claude Code, Codex, Cursor, Windsurf, Any agent that reads SKILL.md files, through the skills CLI. The open skills CLI also installs it into 78 agents (listed with the CLI on 2026-10-01).

## License

MIT.

## Related

### Related skills for marketing and seo

- [AI SEO](https://cookiesforai.app/skills/coreyhaines31/ai-seo): ai-seo is Corey Haines's agent skill for answer engine optimization: the agent audits whether AI assistants cite your site, then restructures content and site files so AI search can extract and cite it.
- [SEO audit](https://cookiesforai.app/skills/coreyhaines31/seo-audit): seo-audit is Corey Haines's agent skill for diagnosing why a site is not ranking: the agent checks crawling, indexing, speed, on-page elements and content quality, then writes a prioritized fix list.