seo-audit

SEO audit

seo-audit is Corey Haines's agent skill for diagnosing why a site is not ranking: the agent checks crawling, indexing, speed, on-page elements and content quality, then writes a prioritized fix list.

Install SEO audit

Install the skill with the skills CLI

Terminal
npx skills add coreyhaines31/marketingskills --skill seo-audit

Or, in Claude Code, add the publisher's plugin marketplace

Terminal
/plugin marketplace add coreyhaines31/marketingskills

Then install all the marketing skills

Terminal
/plugin install marketing-skills

Or paste this into your coding agent: Install the agent skill seo-audit from github.com/coreyhaines31/marketingskills. A skill can include scripts that run on your computer, so read its source first.

What SEO audit does

SEO audit is one of Corey Haines's marketing skills and loads when you say your site is not ranking, traffic dropped, or you want a technical or on-page SEO check. Like the other skills in the set, it first reads a product marketing context file if one exists, so it does not ask again about your product and audience. It then asks about site type, goals, known issues and whether Search Console data is available.

The audit runs in a fixed order: crawlability and indexation first, then site speed and Core Web Vitals, mobile, HTTPS and URL structure, then titles, meta descriptions, headings, images, internal links and keyword targeting, and finally content quality and E-E-A-T signals. Sections cover international sites with hreflang, and common issues for SaaS, e-commerce, blogs and local businesses.

The skill warns about a trap that produces false findings: fetching a page with curl or a web fetch tool often cannot see schema markup injected by JavaScript, so the agent should render the page in a browser or use Google's Rich Results Test before reporting missing schema. The report lists each issue with impact, evidence, fix and priority, followed by an action plan.

When to use SEO audit

  • Your organic traffic dropped and you want to know why.
  • You want a technical SEO check of a site before or after a migration.
  • You want titles, meta descriptions and headings reviewed page by page.
  • You want findings ranked so you fix what blocks indexing first.

When to pick something else

  • Showing up in AI answers from ChatGPT, Perplexity or Google AI Overviews: the same set's ai-seo skill covers that.
  • Building many pages from data: use programmatic-seo from the same set.

Which agents SEO audit works in

Corey Haines documents SEO audit for Claude Code, Codex, Cursor, Windsurf, Any agent that reads SKILL.md files, through the skills CLI. The open skills CLI also installs it into 78 agents, including Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode (we listed it with the CLI on October 1, 2026). See where each agent looks for skills.

SEO audit license

SEO audit is published under MIT.

  • AI SEO: ai-seo is Corey Haines's agent skill for answer engine optimization: the agent audits whether AI assistants cite your site, then restructures content and site files so AI search can extract and cite it. (52,171 repository stars on October 2, 2026)
  • Programmatic SEO: programmatic-seo is Corey Haines's agent skill for building SEO pages at scale from templates and data, such as location, comparison or integration pages, without tripping search engine spam policies. (52,171 repository stars on October 2, 2026)

Lists that include seo-audit